Apr 14 2011

True cost of child obesity crisis revealed - MEND responds

Paul Sacher, chief research officer and founder of MEND, a social enterprise that runs obesity treatment and prevention programmes for families, responds to Tipping the Scales, a report published by the Assembly’s Health and Public Services Committee.  He says:

“This report shows the true cost of the obesity epidemic to Londoners.  Research shows that many obese children become obese adults, so it’s vital that children and their parents living in our Capital are offered places on effective programmes such as MEND which are proven to reduce obesity and improve health. Intervening during childhood will help to prevent many of the serious consequences of obesity both in childhood and adulthood.

“Independent research conducted by York Health Economics and NEF Consulting found that MEND’s healthy lifestyle programmes are an extremely cost-effective way for London to tackle obesity.  By investing in cost-effective obesity initiatives that are proven to work our Capital will reap both social and financial rewards.

“We look forward to working with the Mayor’s office to tackle this childhood obesity crisis so London children get a healthy start to life.”
Notes to Editor:
For media enquiries please contact Lucy Hannagan on lucy.hannagan@mendcentral.org  For out-of-hours enquiries please call 07872 506996.
About MEND
•    MEND (Mind, Exercise, Nutrition...Do it!) is a social enterprise that runs free, fun healthy lifestyle programmes for families with children aged between two and 13 years
•    Since it was founded in 2004, MEND has helped over 20,000 families to become fitter, healthier and happier by providing information about healthy eating and how to keep active
•    Developed in partnership with child health experts at Great Ormond Street Hospital and the University College London’s Institute of Child Health, independent research shows that the MEND 7-13 Programme helps children lose weight and improve their fitness and self-esteem
•    A National Third Sector Partner of the Department of Health’s Change4Life campaign, MEND’s free healthy lifestyle programmes are delivered across the UK by a range of public and private sector partners
•    www.mendcentral.org

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